With advancements in the field of technology each and every day, we encounter abundance of new social media platforms comprising mainly of content applications. The internet has experienced growth in monthly active user involvement in many of the predominant apps like Facebook, Instagram, TikTok etc in the past times which persist to rule the internet while evolving and adapting to new global working. However, many new companies are also emerging and making their way through the market competing against other social media apps.
Here, we take a look at top 6 trending social media apps of 2021.
1.
YouTube
With a wide user base, this video streaming app continues to be one of the most trending applications of all times. YouTube has not only been among the choicest apps for entertainment among users but has also experienced a pounce in user involvement ever since COVID-19 breakdown and persists to find a reputed market position by having a monthly active user count of over 2 billion. The dominance of YouTube in the market can be easily estimated by its popularity among users of all age groups. A platform to original video content of various genres, YouTube is also extremely famous for brand endorsements.
2.
TikTok
The short-video mobile app, TikTok came to prominence in no time and was also recognized as the world’s most downloaded app in the year 2020 replacing Facebook Messenger in the top spot. It is also the youngest app to go through such an incredible growth which also led it to overtake Musically, another short music video sharing app. The app enables users to have a hands-on experience in creating fun videos experimenting with music, special effects and editing. It continues to experience immense user involvement in the Asian continent and seems to extend its stretch in the west with teenagers as primary audience.
3.
LinkedIn
LinkedIn is a platform in professional networking category. The app has witnessed quality user participation since last year and is already expanding exposure towards professionals seeking jobs, new opportunities and the employers from around the globe. Available in various languages, LinkedIn is the ideal social media app for industry trends and related insights. It becomes a popular B2B website due to its global network of professionals, eminent institutions and organizations and potential job seekers. Apart from the conventional functionality, LinkedIn provides virtual classroom to both employees and employers to come together, interact and operate professionally.
4.
Instagram
Instagram is amongst the few social networking apps which never fail to create sensation. Be it IG Store, IGTV for long videos or the fresh released Reels, Instagram has been a prominent platform for social networks, influencers and product based marketing. Possessing similar functionality as Facebook, Instagram is a popular choice among masses. Photo filters, image editors, location tags, Instagram stories, shoppable IG stores, live video feature and its ability to share feeds on Facebook and Twitter are some of the contributing factors to its immense popularity among the youth. Such quality features intrigue users to come for more expanding and elevating its user base across continents. It has also proven to be a promising contributor in the field of digital marketing for big and small scale businesses. Its appealing approach towards the audience makes it a trending app even in 2021.
5.
Twitter
A very well known public microblogging app is Twitter. The app allows users to publish and share their ideas and opinions publicly through the medium of tweets which are short text messages with a predefined word limit. The application lays emphasis on providing real time information, news, updates and other whereabouts happening in the world. Twitter supports features such as retweet i.e. sharing a pre-existing tweet, fleet i.e. tweet which disappears within 24 hours, hashtags, live stream videos, private and group chats and navigation through trending and viral content from across the globe throughout Twitter. In addition to this, in the recent times Twitter came to be known for a different cause. It is becoming a medium for highlighting and resolving costumer complaints and many different issues. All that a user needs to do is address their problem to respective authorities via tweets and tags which are later served and settled by them.
6.
WhatsApp
The popular mobile messaging app, WhatsApp retains its top position among all the messaging apps outshining Facebook Messenger, Telegram and Snapchat. Despite its controversial privacy policy, it continues to be one of the most trending apps of 2021. With an approximate scale of over 2 billion monthly active users, the app seems to be the obvious choice amongst users of all age groups. Primarily designed for communication amongst friends, family and peers, WhatsApp has been advancing and updating its components exhibiting features like voice call, video call, group video call, broadcast messages, group chats, WhatsApp status, GIFs, stickers, voicenotes, desktop version, chat back-up and location sharing are some of the major features. WhatsApp also advanced in the field of business by introducing WhatsApp Business in 2017 for professional purposes. It is a two-way messaging app mainly operational between companies and customers. Made with small scale business in mind, it features basic details of companies along with company address, website link, feature images etc. and account settings include profile, stats, messaging tools, quick responses and greeting messages.
In conclusion to this, we might find many apps gaining huge admiration in no time. Popularity of social media applications is the reflection of engaging content and widespread network. Each and every year many new apps enter the social media market while old ones brush up and enhance their existing features and both compete to replace each other.
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